4Oceans
Undertaking the rebranding initiative for the 4Oceans brand involves formulating a precise target audience, selecting an appropriate color palette, and designing a logo. The overarching objective is to raise awareness of the critical issue of plastic pollution in the oceans.
Deliverables
Rebrand
Brand Personality
Visual Identity
Marketing campaign
Design layout app
Listening & Learning
Alex Schulze and Andrew Cooper were inspired to create 4Ocean after taking a surf trip to Bali, Indonesia, in 2015. While they had grown up in Florida and made their living from the ocean, Bali is where they truly began to understand the severity of the plastic crisis and its impact not just on marine life, but on the coastal communities that, like them, relied on the health of the ocean to survive.
Through collaborative efforts in discovery and brand strategy workshops, we charted a pathway that optimized 4Oceans’ potential for reaching and raising awareness shifting their marketing focus towards Generation Z.
Additionally, during our exploration, we identified that 4Oceans’ current marketing approach revolves around selling bracelets and accessories to finance expeditions, rather than emphasizing the environmental message. This shift in focus has led to a credibility deficit for the brand, primarily due to the lack of transparency regarding the allocation of proceeds from product sales.
Aligning & Designing
We established four criteria for success:
Introduce a rebrand as a worthy cause for GenZ (focus on GenZ and how they can change the world).
Create a marketing campaign
focused on building brand credibility
Differentiation and creating new values
Create desire: “Save the world”
The marketing campaign, titled “Think Globally, Act Locally” will help with customer acquisition and retention by generating interest on social through TikTok and Snapchat and then directing users to a new brand app that help with a day by day recicling.
Refining & Delivering
Once we completed the brand identity, I structured a marketing campaign on TikTok and Snapchat to redirect the target audience to the final app.
We created business cards, flyers, and social media templates on Canva that helped 4Oceans promote the full range of services.
Credits:
Mockups from Envato Elements.
Images from Adobe Stock.
