Jacks Poker
Refreshing Jacks Poker’s visual identity with the goal of raising awareness of about their full spectrum of offerings and driving significant growth.
Deliverables
Client
Rebrand Personality
Visual Identity
Marketing collateral
Custom design product
UI\XD Menu design
Listening & Learning
Jacks Poker australia’s leading gaming store for poker, playing cards and traditional games.
They specialise in delivering the best home games and casino grade gaming accessories in Australia.
Jacks Poker’s website had experienced an increase in traffic, and their goal was to gain more recognition from their clients by ensuring brand consistency and reliability.
After collaborating in brand discovery and a strategy workshops with the founder, we established the pathway that gave Jacks the best chance for grow effortlessly.
Aligning & Designing
We established three criteria for success:
A brand architecture that makes it easier for Jacks Poker’s customers to distinguish between services, particularly on their website.
A dynamic visual identity that can be adapted based on seasonal promotions.
A visual personality that highlights the business’ fun and welcoming side while also standing out from competitors. The idea behind the visual identity was to encourage people to seek linearity and structure thought logo simplifications and website experience.
We revamped the website menu for both desktop and mobile, all while simultaneously focusing on improving our customer relationship management (CRM) system.
We designer thank you cards and EDM’s, ensuring that the design was consistent. Additionally, we created collateral such as packaging for cards and social media layouts, while also refining icon highlights.
Refining & Delivering
Once we completed the identity,
I designed and produced a suite of marketing collateral and templates that could be used as sales material, highlighting the different services.
I created packaging, custom chip design, banner, social media design on Canva that helped the owner promote the full range of services.
Our collaboration has led to a unique design in its business category. It helps Jacks Poker clearly and confidently communicate different services to new and existing clients.
Credits:
Mockups from Envato Elements.
Images from Jacks Poker
Interactive links:
