Souperb
Designing a new brand for Souperb involved new colours, logo and packaging developed to target the online soup market.
Deliverables
Logo
Branding
Marketing collateral
Packaging
Listening & Learning
Souperb is an emerging soup brand startup that caters to individuals seeking to conveniently order flavorful soups for home delivery.
What sets Souperb apart is its expertise in tailoring the taste of each soup to cater specifically to the preferences of different customer segments.
I was tasked with developing a distinctive brand identity and visual elements that would effectively encapsulate their mission and objectives.
Aligning & Designing
Customizing the taste of the soup to cater to different audiences is a unique and appealing idea.
Diverse Soup Selection: Offer a wide range of soup flavors and types to cater to different preferences and dietary needs. Consider options such as classic favorites, international flavors, vegetarian, vegan, gluten-free, and more.
Personalized Ordering: Develop an online platform or app that allows customers to customize their soup orders. They could choose the base, ingredients, spices, and level of richness, allowing them to create their perfect bowl of soup.
Ingredient Quality: Emphasize the use of high-quality, fresh, and locally sourced ingredients. Highlight the nutritional benefits of the ingredients you use to appeal to health-conscious customers.
Taste Profiling: Create a taste profiling system where customers answer a few questions about their flavor preferences, dietary restrictions, and spice tolerance. Based on their answers, suggest or curate soups that match their tastes.
Subscription Model: Offer a subscription service where customers can receive a regular supply of their favorite soups. This could create a steady revenue stream and encourage customer loyalty.
Packaging and Delivery: Invest in eco-friendly and sustainable packaging to align with modern consumer preferences. Ensure that the packaging keeps the soups fresh during transit and maintains their quality.
Refining & Delivering
Upon finalizing the brand identity, I proceeded to craft and generate a comprehensive collection of marketing materials and standardized templates, strategically showcasing the diverse array of services on offer.
We designed an array of resources, including flyers, packaging designs, and social media templates. These resources served as invaluable tools, effectively spotlighting the entirety of the service spectrum.
Furthermore, I meticulously curated promotional content tailored for the imminent winter season, spanning both digital and tangible formats.
This collaborative venture culminated in an unparalleled design concept within its respective business sector. The resulting design has empowered Souperb with a crystal-clear and self-assured avenue for conveying their extensive product line to both their established clientele and potential new customers.
Credits:
Mockups from Envato Elements.
Images from Adobe stocks
